The Team

We’re a convergence of the left and the right brain. We’re here to disrupt traditional advertising.
Chad Huggins

Chad Huggins

President

 

Chad started his career working in institutional finance in New York and London as an Inter Dealer Broker in the Mortgage Backed Securities sector. In 2012, Chad founded The Social Route, with a passion for creating quantitative creativity, transparency, and innovation in an increasingly noisy world of advertisements. Chad enjoys the ability to be dynamic with The Social Route’s strategies and believes that engaging content should always disrupt or challenge the status quo.
Betsy Brooksire

Betsy Brooksire

Account Director

 

Betsy has the messiest desk in the office. She is also the human embodiment of joy and passion and effort and if life were a sentence, hers would be in cursive, slanting upwards, with I’s dotted with suns.
Tayler Bunge

Tayler Bunge

Creative Strategist

 

Tayler grew up in Denver, a city that taught her to fall in love with creative modes of human expression. This love informed her nonprofit experience at The Bridge Project and The Public Interest Network, leading her to join TSR to approach digital advertising with a human voice. Above all, she is interested in turning concepts into implementable strategies and wants to help brands tell their stories in powerful ways. She graduated from Regis University where she studied English and Philosophy, making her (easily) the dorkiest person on the team.
Jonathan Keyek-Franssen

Jonathan Keyek-Franssen

UX Designer

 

Jonathan is a Boulder-raised design zealot striving to reach the industry’s highest podiums, one piece of properly-organized collateral at a time. He is a proponent of the power of emotion, always fighting for a more beneficial and delightful experience in all facets of design and life. He has the cleanest desk in the office.
Emma Li Salditt

Emma Li Salditt

Business Development

 

Born and raised a German/American citizen living around the world, Emma has now called Denver home for 6 years and feels most content when she connecting and influencing movers and shakers to work together. Passionate about digital advertising, humanitarian advocacy and fundraising to advance women’s rights, Emma is Board member of Project Aspire Scholarship Foundation in Colorado, and an active member of the German American Chamber of Commerce and is proud to call the University of Colorado Boulder her Alma Mater.
Tim Tyrrell

Tim Tyrrell

Business Development

 

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Ben LaFalce

Ben LaFalce

Graphic Designer

 

Graphic design is Ben’s passion. He has always been intrigued by the notion of taking a concept that is in his head and bringing it to life. Ben is fascinated with the subtleties and psychology of design. Thus, typography, Illustration, and color theory have become obsessions of his. He observes the world through the lens of a graphic artist, breathing life and voice into his design.
Michael Pierce

Michael Pierce

Software Developer

 

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