Supreme Lending is a leader in the Mortgage Lending industry. A part of their brand includes a discounted lending product that allows teachers the ability to qualify for a loan and build a future. They approached The Social Route to generate leads for their education based mortgage initiative.
Cost Per Lead Before
Cost Per Lead After
Here’s where we started: We knew Supreme’s culture should have been resonating with homebuyers, so we began by understanding the product and market. We made predictive assumptions about the messaging and audience demographic. In response, we developed an iterative ad framework with educators in mind.
The initial data gave us the means to ask new questions. We searched for pervasive creative themes in the best performing iterations. We uncovered patterns and structures to better understand what emotions were generating leads.
Highest Converting Audience
Educators 25-44, Denver + 25 Miles
Highest Converting Social Network
Facebook Mobile Newsfeed
Highest Converting Creative
“Three Icons” Carousel + “Copy 2”
Overall Cost Per Lead
Evolved Creative Example