Supreme Lending is a leader in the Mortgage Lending industry. A part of their brand includes a discounted lending product that allows teachers the ability to qualify for a loan and build a future. They approached The Social Route to generate leads for their education based mortgage initiative.
Cost Per Lead Before
Cost Per Lead After
Here’s where we started: We knew Supreme’s culture should have been resonating with homebuyers, so we began by understanding the product and market. We made predictive assumptions about the messaging and audience demographic. In response, we developed an iterative ad framework with educators in mind.1914 translation by H. Rackham
The initial data gave us the means to ask new questions. We searched for pervasive creative themes in the best performing iterations. We uncovered patterns and structures to better understand what emotions were generating leads.
Define Rules > Media Spend Permutation > Reporting > Evolve Design > Repeat
Highest Converting Audience
Highest Converting Social Network
Highest Converting Creative
Overall Cost Per Lead
Educators 25-44, Denver + 25 Miles
Facebook Mobile Newsfeed
“Three Icons” Carousel + “Copy 2”
Evolved Creative Example